What A Few Elementary Students Can Teach You About Business

Back in May of 2016, my son participated in an event called Lemonade Day. On Lemonade Day, children all across the United States setup booths to sell and serve lemonade. The event is designed to help students learn and appreciate the skills necessary for running a small business. The event is put on by Junior Achievement, an organization aimed at …

Thursday Stop – What Is A Drip Campaign?

The Thursday Stop is the time during my week that all things stop for a few minutes to reflect about my business and life. I use this time as a mental breather, to look back and forward at the direction things are going. Occasionally, I recall questions from customers and clients and share my answers with you. Like a leaky …

Thursday Stop – Understanding The Importance Of The Value Exchange

The Thursday Stop is the time during my week that all things stop for a few minutes to reflect about my business and life. I use this time as a mental breather, to look back and forward at the direction things are going. Occasionally, I recall questions from customers and clients and share my answers with you. The essence of …

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Episode 13 – Planning Your Small Business Marketing With Kevin Jordan

Show Resources Small Business Marketing Minute Podcast Red Point Marketing Consultants Small Business Owner’s Guide To Local Lead Generation Show Notes On this episode, I have fellow podcaster, small business marketing consultant, online business owner, Boilermaker, Hoosier, Kevin Jordan on to talk about his story of business development and experience. Kevin started his own side eCommerce business with GPS units …

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Episode 12 – Same Content, Different Package, New Value

Show Whiteboard Show Notes Content is never one and done. Think of all of the different media formats you consume on a daily basis; television, radio, podcasts, videos, blogs, etc. Each of these media formats can be considered a different marketing channel, or product, for your business. Many of these formats take a great degree of understanding, preparation, and production, …

Thursday Stop – Understanding Your Character In Your Marketing Story

The Thursday Stop is the time during my week that all things stop for a few minutes to reflect about my business and life. I use this time as a mental breather, to look back and forward at the direction things are going. Occasionally, I recall questions from customers and clients and share my answers with you. Great marketing is …

Thursday Stop – What A Brand Is And What It Means

The Thursday Stop is the time during my week that all things stop for a few minutes to reflect about my business and life. I use this time as a mental breather, to look back and forward at the direction things are going. Occasionally, I recall questions from customers and clients and share my answers with you. The long assumed …

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Episode 8 – The Art Of Disruption In Marketing

Show White Board Show Notes In this episode, I share a fun story of how I used disruption in marketing to grow a crowd and give attention to a client’s booth at a trade show. This same technique can be applied to any area in marketing to create engagement and response. The best application of disruptive marketing is always one that …

Stop Overthinking SEO for Small Business – Start Creating An Experience

SEO has become an entangled and bloated mess of do’s and don’ts for websites and is often times seen as being highly technical by small business owners. Search engines do encourage you to focus on making content that is worth while for an audience, and they will worry about the technical bits. Seriously, SEO works well when you remove the …

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Episode 2 – Create An Experience With Your Small Business Marketing

Marketing should be creative, but that can take a lot of energy. Marketing should be systematized, but that can be boring. When you combine creativity and a process, then creativity comes easier and there is a structure to follow. A story is a great method that benefits from creativity and structure. Why is it important to tell a story? To …