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Episode 4 – Understanding The Basics Of Business Networking

In this episode, I share the practice of small business networking and the basic concepts I have employed to make the most of it. Business Networking has been critical to my success as a person and my business. However, business networking will only be effective when you come to create relationships. It takes more than just showing up.

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Episode Outline

In order to receive great referrals, you need to master the following:

Describe your ideal customer in 5 words or less.

  • To be specific with your audience
  • For your networkers to relate/identify
  • Easy to remember

Teach your fellow networkers what to listen for, to recognize a referral.

  • The emotions felts by your potential customer
  • Keywords and phrases used by a potential customer
  • Be specific by giving names, people, businesses, locations

Identify industries and professions that can refer to you.

  • For both inside and outside of the networking group
  • For passing business to
  • For getting referral business from

Ask for specific contacts.

  • If you are aware of an existing relationship through networking, ask for an introduction
  • Same for businesses and organizations

What are you doing in your Business Networking?

Leave a comment below to share ideas or ask questions.

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