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Episode 8 – The Art Of Disruption In Marketing

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Show Notes

In this episode, I share a fun story of how I used disruption in marketing to grow a crowd and give attention to a client’s booth at a trade show. This same technique can be applied to any area in marketing to create engagement and response. The best application of disruptive marketing is always one that people are entertained and can walk away from talking about and sharing with others via word-of-mouth.

Disruptive Marketing Takeaways

  • Ask a question out of context, but encourage an answer.
  • Distract the audience with a proposition and wait for a response.
  • Capitalize on our human need to be correct.

In what ways are you disrupting with your business marketing?

Leave your answer in the comments section below.

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