The launch of this site is looming and with it is the growing urge to want to maximize the experience, I am hoping to create, for the audience (you, the reader). With that, I have been looking back at the past few months of podcasts and videos I have been recording. While I know I am covering topics I am interested in and making points to educate, I have made a discovery that something major was lacking – OTHER PEOPLE!
Finding What To Change
While I do like myself, I would get sick of seeing only my own face and hearing my own voice pretty quick. I assume that my audience would not stick around as long as I would. I have also felt that I am only providing a single perspective to many topics that really need to have additional thoughts and ideas beyond my own.
So, the solution was very apparent. I needed to include others in this process – the process of story telling and passing guidance and value to those who want it, in a way they want it. A combined concept from Customer Development For Entrepreneurs and All Marketers Are Liars.
I began by reaching out to people who I had already shared the construction and building of this site with. I like to have people testing new ideas, to really know if a project is important and worth completing or if I should make a change or two. I was pleasantly surprised to receive a nice response from the small group I contacted, with feedback and constructive criticism. I took it and immediately began to make the changes. But, I did not stop there.
Making The Change
The whole reason of starting this thing, the project, was to have a podcast. At this point, I had pre-recorded a batch of 10 episodes that featured… only me speaking. Each of these episodes I have listened to repeatedly for quality control, which lead to a realization. For the lack of better words, I found myself to be a bit on the “boring” side. Trying to not get too bummed out about it, the answer was staring me right in the face. Again, the answer was I needed to include more people in the process. In fact, I needed to include them in the podcast.
With only weeks until the launch, I made a big shift in the direction of the podcast and began scheduling podcast interviews with people I knew had great stories to share. At the time of writing this post, I can already tell you that this was the right decision to make. The interviews have been a lot of fun and packed with valuable lessons and stories.
The lesson that comes out of this for me and for you, is that it is always a good idea to include others and get honest feedback to make improvements. Taking this to heart, I have also sought out beta testers (true audience members) to get more feedback before the launch.
How has sharing ideas helped you make better decisions?
Share your answer and response in the comments below.
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