Thursday Stop – 3 Parts To Small Business Marketing

The Thursday Stop is the time during my week that all things stop for a few minutes to reflect about my business and life. I use this time as a mental breather, to look back and forward at the direction things are going. Occasionally, I recall questions from customers and clients and share my answers with viewers.

When getting started with a business, or even after a long period of operating, marketing can be confusing for the more technical oriented business owner.

Small business marketing can be summed up in 3 different parts:

  • Promotion
  • Conversion
  • Retention

In this Thursday Stop video, I cover these basic areas of small business marketing to help a client get a better understanding of how marketing can work more effectively when broken up into the 3 parts.

How do you apply these 3 parts to your marketing?

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